Sitecore:
BOLD Campaign
Bringing attention to Sitecore’s strengths under their new visual identity.
Completed whilst working at
Role
Creative Lead
Scope
With a new brand firmly under their wing, the team at Sitecore were looking to harness it to make an impact. We came on board to support their new brand campaign and help them stand out against competitors in a busy space.
Delivery
Creative concept, campaign development
Completion
July 2024
The power to build
The sentiment for our creative came from the idea of positioning Sitecore as “the obvious choice”. This sentiment carried through our development of key visuals, supported by the brand message of “power to build”. Combined, this idea and message helped to construct a range of comparative and emotive scenarios based on the key differentiators for the brand within market.
The boldest of the bold
In the spirit of going bold, we secured ad spend for billboards in Times Square to unleash the creative on the world.
Extending the power to build
With the initial awareness part of the campaign coming to a close, we were asked to explore how the look and feel could translate and extend into the middle and bottom of the funnel. Our approach harnessed the striking power-gradient seen throughout the brand and the campaign, and looked at an alternate way to interpret the sentiment of differentiation using people and lifestyle imagery.
