Rethink Campaign

Forcing a change of perspective for a leading digital transformation specialist.

Completed whilst working at

Creative support to CD

A changing global business environment put digital transformation specialist Avanade in need of a cut-though idea to emphasise the importance of working with change. Working with the Creative Director, I ideated many ‘objects’ for the campaign’s various sectors to show a different perspective on industry goals, challenges and priorities

Creative concepts, managing 3D specialists

October 2020 – December 2021

The objects were created to provide unique perspectives on the industries/sectors they represented.

Objects were used against flat, colourful backgrounds, but a selection were also reproduced as 3D models and composited into in-situ adaptations.

An extension of the campaign, Microsoft Industry Cloud, saw another suite of objects developed in a slightly different style.

Back to portfolio