Lloyd’s Register:
Sustainability Story
Reframing the narrative for Lloyd’s with a corporate identity based around their pledge to a sustainable ocean economy.
Completed whilst working at
Role
Art Director
Scope
Lloyd’s Register needed a creative identity to embody how they can harness the power of people, partnerships, and foresight to influence, guide, and drive transformational change for the ocean economy – that is needed now and in the future.
We developed and delivered a concept grounded in the idea of storytelling, using images treated like watercolour illustrations to establish a strong visual theme.
Delivery
Creative concepts, narratives, video direction
Completion
Initial delivery June 2022
![A-better-story](https://www.oscareverard.com/wp-content/uploads/2023/02/A-better-story.png)
Initial delivery leaned into the theme of storytelling, developing a rich narrative which broke down to pair with watercolour-styled imagery.
![Adcept1](https://www.oscareverard.com/wp-content/uploads/2023/02/Adcept1.png)
![Adcept2](https://www.oscareverard.com/wp-content/uploads/2023/02/Adcept2.png)
![Adcept3](https://www.oscareverard.com/wp-content/uploads/2023/02/Adcept3.png)
![Sustainability-culture](https://www.oscareverard.com/wp-content/uploads/2023/02/Sustainability-culture.png)
The lead asset was a microsite which continued the story and let it be told in one central place.
![Website-1](https://www.oscareverard.com/wp-content/uploads/2023/02/Website-1.jpg)
![Website-2](https://www.oscareverard.com/wp-content/uploads/2023/02/Website-2-scaled.jpg)