Reframing the narrative for Lloyd’s with a corporate identity based around their pledge to a sustainable ocean economy.
Completed whilst working at
Lloyd’s Register needed a creative identity to embody how they can harness the power of people, partnerships, and foresight to influence, guide, and drive transformational change for the ocean economy – that is needed now and in the future.
We developed and delivered a concept grounded in the idea of storytelling, using images treated like watercolour illustrations to establish a strong visual theme.
Creative concepts, narratives, video direction
Initial delivery June 2022
Initial delivery leaned into the theme of storytelling, developing a rich narrative which broke down to pair with watercolour-styled imagery.
The lead asset was a microsite which continued the story and let it be told in one central place.