Lloyd’s Register:
Sustainability Story

Reframing the narrative for Lloyd’s with a corporate identity based around their pledge to a sustainable ocean economy.

Completed whilst working at

Art Director

Lloyd’s Register needed a creative identity to embody how they can harness the power of people, partnerships, and foresight to influence, guide, and drive transformational change for the ocean economy – that is needed now and in the future. 

We developed and delivered a concept grounded in the idea of storytelling, using images treated like watercolour illustrations to establish a strong visual theme. 

Creative concepts, narratives, video direction

Initial delivery June 2022

Initial delivery leaned into the theme of storytelling, developing a rich narrative which broke down to pair with watercolour-styled imagery.

The lead asset was a microsite which continued the story and let it be told in one central place.

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