Payments 2025

Developing a message and identity for WorldPay’s ongoing
thought-leadership on future payments.

Completed whilst working at

Lead creative, Art Direction

What started as a creative identity for WorldPay’s ‘GenPay’ campaign soon gained enough traction to be expanded and applied to the overarching identity for their future focused thought-leadership push, “Payments 2025”. I lead the creative for this campaign, which involved multiple stakeholders and alignment to a changing brand identity.

Creative concepts, identity toolkit and guidelines

Initial delivery January 2022, ongoing

Initial delivery saw the development of a fully fledged identity for the campaign including an identifier, campaign guidelines and an extensive campaign toolkit.

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