Developing a message and identity for WorldPay’s ongoing
thought-leadership on future payments.
Completed whilst working at
Lead creative, Art Direction
What started as a creative identity for WorldPay’s ‘GenPay’ campaign soon gained enough traction to be expanded and applied to the overarching identity for their future focused thought-leadership push, “Payments 2025”. I lead the creative for this campaign, which involved multiple stakeholders and alignment to a changing brand identity.
Creative concepts, identity toolkit and guidelines
Initial delivery January 2022, ongoing
Initial delivery saw the development of a fully fledged identity for the campaign including an identifier, campaign guidelines and an extensive campaign toolkit.