Worldpay:
Payments 2025
Developing a message and identity for WorldPay’s ongoing
thought-leadership on future payments.
Completed whilst working at
Role
Lead creative, Art Direction
Scope
What started as a creative identity for WorldPay’s ‘GenPay’ campaign soon gained enough traction to be expanded and applied to the overarching identity for their future focused thought-leadership push, “Payments 2025”. I lead the creative for this campaign, which involved multiple stakeholders and alignment to a changing brand identity.
Delivery
Creative concepts, identity toolkit and guidelines
Completion
Initial delivery January 2022, ongoing
![Tomorrow's-payments](https://www.oscareverard.com/wp-content/uploads/2023/01/Tomorrows-payments.png)
Initial delivery saw the development of a fully fledged identity for the campaign including an identifier, campaign guidelines and an extensive campaign toolkit.
![Guidelines-Expanded](https://www.oscareverard.com/wp-content/uploads/2023/01/Guidelines-Expanded.png)
![Images-3](https://www.oscareverard.com/wp-content/uploads/2023/01/Images-3.jpg)
![Image-2](https://www.oscareverard.com/wp-content/uploads/2023/01/Image-2.jpg)
![Changing-world](https://www.oscareverard.com/wp-content/uploads/2023/01/Changing-world.png)
![PaymentPredictionsPDF](https://www.oscareverard.com/wp-content/uploads/2023/01/PaymentPredictionsPDF.png)