Purestorage:
Path to value
Adding flair to a literal execution based on insight
Completed whilst working at
Role
Art Director
Scope
Purestorage EMEA enlisted us to create a campaign identity to house part of their offering in the public sector. This was brought to life off the back of a sentiment created by our strategy team.
Delivery
Creative concepts, asset development
Completion
August 2022
Working with the strategy team’s insight of ‘following the path to value’, I lead the creative side of the project, developing a visual identity for the campaign built around an illuminated pathway composited into photography of progressive public sector workers.
![shutterstock_2051337605_RT](https://www.oscareverard.com/wp-content/uploads/2023/05/shutterstock_2051337605_RT.jpg)
![shutterstock_1798660765_RT-2](https://www.oscareverard.com/wp-content/uploads/2023/05/shutterstock_1798660765_RT-2.jpg)
![shutterstock_560461753_RT](https://www.oscareverard.com/wp-content/uploads/2023/05/shutterstock_560461753_RT.jpg)
![shutterstock_1949936104_RT](https://www.oscareverard.com/wp-content/uploads/2023/05/shutterstock_1949936104_RT.jpg)
After the concepts had been signed off, I helped guide the design team in the delivery of a variety of assets.
![Guide-cover-2](https://www.oscareverard.com/wp-content/uploads/2023/05/Guide-cover-2.png)
![Info](https://www.oscareverard.com/wp-content/uploads/2023/05/Info-1.png)
![Guide-pages](https://www.oscareverard.com/wp-content/uploads/2023/05/Guide-pages.png)