Path to value

Adding flair to a literal execution based on insight

Completed whilst working at

Art Director

Purestorage EMEA enlisted us to create a campaign identity to house part of their offering in the public sector. This was brought to life off the back of a sentiment created by our strategy team.

Creative concepts, asset development

August 2022

Working with the strategy team’s insight of ‘following the path to value’, I lead the creative side of the project, developing a visual identity for the campaign built around an illuminated pathway composited into photography of progressive public sector workers.

After the concepts had been signed off, I helped guide the design team in the delivery of a variety of assets. 

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