Path to value
Adding flair to a literal execution based on insight
Completed whilst working at
Purestorage EMEA enlisted us to create a campaign identity to house part of their offering in the public sector. This was brought to life off the back of a sentiment created by our strategy team.
Creative concepts, asset development
Working with the strategy team’s insight of ‘following the path to value’, I lead the creative side of the project, developing a visual identity for the campaign built around an illuminated pathway composited into photography of progressive public sector workers.
After the concepts had been signed off, I helped guide the design team in the delivery of a variety of assets.